Workin' for the city
As new campaigns roll out around developing Colorado, I’ve partnered with Greenlight Strategy to design new brand identities for several campaigns. Here’s a look at the latest for the city of Westminster, Colorado.
Greenlight Strategy x studiojeffrey
A look at the brand identity package that I just finished designing for Greenlight Strategy. Based here in Colorado, Greenlight is a new public affairs agency, specializing in “helping land use project move forward”.
The design brief was to keep a simple, relatable and approachable feel to the branding marks. All while inspiring stuck companies to “Go, Go, Go with Greenlight”! The icon is designed to bring about a quick sense of “a trusted partner” who will “flow through the traffic jams” to get your project done.
In the “before and after” above, you can see the design solution is a soft shaped, upper case “G” based on the brand’s typeface, Barlow Semi Condensed. This helps to connect the straight forward wordmark with the icon. The color palette is updated to be a high contrast of dark and light greens.
As this company get's going, stay tuned for new work from Greenlight Strategy, and be sure to check out their new website. Congrats on your new venture, Bill!
Branding Design & Strategy © Tenet Coffee
I recently partnered with a local coffee roaster, here in Colorado. After grinding and tasting some of this coffee, I am hooked on the tenets these beans are made by. And I can’t for you to try. Here’s a taste of the latest work.
Tenet Coffee package mock-up.
Tenet Coffee Primary Identity
Tenet Coffee Alternate Identity
I was tasked with designing this brand around two, humble coffee roasters, and businessmen. The name “Tenet” was selected based on market research, competitive analysis, and the brand’s confident voice.
The company is staring small, with select batches of coffee being sold. Therefore, not only was the logo and package a consideration, we thought about many touch points of the brand from the beginning.
Tenet Coffee T-Shirt mock-up.
Stay tuned for more about Tenet Coffee, and ways you can get a taste.
Tenet Coffee Mugs mock-up.
Tenet Coffee, Grinding Tote Bag mock-up.
Unity
Here’s a design I’ve been thinking about and wanted to make for a while. I finally made the graphic and I’m having fun designing apparel and stickers with it. It’s to help extend the brand visuals for Bold Design Co. A business that is based on inclusion, diversity and unity through design. More to come…
Day & Night Decals →
Day & Night decals are now available in the shop. They each measure 6 by 2 inches, with a high quality matte finish print. Perfect for your water bottle. At least that’s where mine is! Represent your taste in design.
Shop decals here.
New Shop Tags →
New, clear hang tags are here for the shop. They make great keychains. Stay tuned for new products. And thank you for your support.
There are still a few totes left and I will cover shipping again this month. Apply “FREESHIP” at your checkout.
Shop Here!
2020 studiojeffrey identity update
Working in this studio brings me great joy and I love designing visual communication. Here’s an update to my own identity system. I felt it was time to incorporate all aspects of my business into one and call it studiojeffrey, all lowercase, all one word. Because it’s not about me, it’s about the produced visuals for the specific, intended audience.
Ella Rose - Identity Design
Pleased to share the identity designs for Ella Rose. Another great collaboration with Mint Marketing in Albuquerque. This time for a hair boutique specializing in female hair cuts, colors and style.
Wild Magnolia Wellness
I was pleased to partner with Ashley at Mint Marketing in Albuquerque for the first time. I was asked to design an identity for her newest client, Wild Magnolia Wellness. A wellness clinic in New Mexico that will make counseling easy, approachable and affordable. Everyone is welcome so the design is intended to uplift and allow Wild Magnolia Wellness a future of growth, while healing on a grass roots level. Here is the selected identity design.
Mint Marketing - Visual Identity System
Working to create a brand identity for Mint Marketing in Albuquerque, New Mexico, I designed a modular identity system. Meaning that each part, the icon, type treatment, and tagline may be arranged in different combinations to distinguish the brand.
As time passes, brands may use less and less to visually communicate to their audience as it grows and learns. This strategy helps keep cost lower for the client while allowing me as the designer to produce, and think about the entire business life cycle. Plus, it allows the brand to continue visual consistency throughout, when applying the logos.
Here are six ways these branding elements are arranged to create a new visual identity for Mint Marketing.
How Logos Became the Most Important Quarter-Inch in Business
"People are literally, physically interacting with those symbols in a way that they never did.”
-Michael Bierut
“Good appearance was a salable commodity.”
-Raymond Loewy
“It’s not the mark, It’s the marketing.”
-Debbie Millman
"Applying interaction-design thinking to identity design results in logos that can be 'highly logical, very stripped down'."
-David Turner
"And in what may be the most surprising development in modern identity design, we’re increasingly learning how to do it ourselves—using the tenets of branding that have been established in professional circles, to create symbols for movements."
-Debbie Millman
FULL ARTICLE
Illustration by 123 Klan for Fortune
