• Portfolio
  • Latest
  • About
  • Contact
studiojeffrey
  • Portfolio
  • Latest
  • About
  • Contact

Pro Bono Identity Design

New pro bono work for WholeWork Wellness. An identity designed to capture the vital balance of fitness and nutrition.

tags: design, identity, identitydesign, branding
categories: art, Branding, Design, Client, Graphic Design
Thursday 11.14.24
Posted by jeff walters
 

Workin' for the city

As new campaigns roll out around developing Colorado, I’ve partnered with Greenlight Strategy to design new brand identities for several campaigns. Here’s a look at the latest for the city of Westminster, Colorado.

sensible westminster in a circle, surrounding 3 arrow shapes pointing up, above a "W". With house shapes on either side of the logo.
tags: design, client, logo, lockup, graphicdesign, identity, identitydesign, colorado, icon, visual communication, branding, brand strategy, strategy, design strategy
categories: Client, Branding, Design, Graphic Design, Feature, Partner
Friday 01.28.22
Posted by jeff walters
 

Greenlight Strategy x studiojeffrey

A look at the brand identity package that I just finished designing for Greenlight Strategy. Based here in Colorado, Greenlight is a new public affairs agency, specializing in “helping land use project move forward”.

The design brief was to keep a simple, relatable and approachable feel to the branding marks. All while inspiring stuck companies to “Go, Go, Go with Greenlight”! The icon is designed to bring about a quick sense of “a trusted partner” who will “flow through the traffic jams” to get your project done.

In the “before and after” above, you can see the design solution is a soft shaped, upper case “G” based on the brand’s typeface, Barlow Semi Condensed. This helps to connect the straight forward wordmark with the icon. The color palette is updated to be a high contrast of dark and light greens.

As this company get's going, stay tuned for new work from Greenlight Strategy, and be sure to check out their new website. Congrats on your new venture, Bill!

tags: branding, logo, identitydesign, design, graphic design, icon, logo design, visual communication
categories: Branding, Client, Design, Feature, Graphic Design, Partner, Process, Visual Communication
Wednesday 11.17.21
Posted by jeff walters