• Portfolio
  • Latest
  • About
  • Contact
studiojeffrey
  • Portfolio
  • Latest
  • About
  • Contact

YogaZo Branding →

Here are the results of the branding process with YogaZo, a growing brand that offers pop-up, yoga classes and an inclusive community.

The icon is designed combining the letters, Y and Z to represent a person moving through yoga poses. 

It appears in a circle because it's appealing to the eye, and it draws attention to the high contrast trademark. The circle represents the wholeness that yoga and community bring, the foundation of a YogaZo experience.

studiojeffrey_yogazo_1
studiojeffrey_yogazo_2

For each location there is a trademark. We wanted a mark for apparel design and promotional purposes. 

studiojeffrey_yogazo_3
studiojeffrey_yogazo_4
studiojeffrey_yogazo_5
studiojeffrey_yogazo_6

The next steps in the branding process will involve color, pattern and defining a style guide. 

tags: branding, design, graphicdesign, identity, logo, trademark, icon
categories: Design
Wednesday 03.15.17
Posted by jeff walters