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Branding Design & Strategy © Tenet Coffee

I recently partnered with a local coffee roaster, here in Colorado. After grinding and tasting some of this coffee, I am hooked on the tenets these beans are made by. And I can’t for you to try. Here’s a taste of the latest work.

Tenet Coffee package mock-up.

Tenet Coffee package mock-up.

Tenet Coffee Primary Identity

Tenet Coffee Primary Identity

Tenet Coffee Alternate Identity

Tenet Coffee Alternate Identity

I was tasked with designing this brand around two, humble coffee roasters, and businessmen. The name “Tenet” was selected based on market research, competitive analysis, and the brand’s confident voice.

The company is staring small, with select batches of coffee being sold. Therefore, not only was the logo and package a consideration, we thought about many touch points of the brand from the beginning.

Tenet Coffee T-Shirt mock-up.

Tenet Coffee T-Shirt mock-up.

Stay tuned for more about Tenet Coffee, and ways you can get a taste.

Tenet Coffee Mugs mock-up.

Tenet Coffee Mugs mock-up.

Tenet Coffee, Grinding Tote Bag mock-up.

Tenet Coffee, Grinding Tote Bag mock-up.

tags: branding, brand, coffee, identity, logo, graphic design, accessories, apparel, tote, strategy, design strategy, branding strategy
categories: Branding, Client, Design, Feature, Partner, Visual Communication, Graphic Design
Wednesday 05.26.21
Posted by jeff walters
 

Sold Out!

Thanks to everyone who picked up a Wash Your Hands tote bag. It’s now sold out!

15% of the sales are being given to the Denver Small Business Relief Fund.

Some special editions are coming soon.

studiojeffrey_tote_soldout
tags: design, shop, tote, branding, popart, art, goods, bag
categories: Design, Branding, art, Shop
Thursday 09.10.20
Posted by jeff walters
 

COVID-19 Benefit Bags

Had an idea while washing my hands this morning. Should we print and sell these totes, then donate $ to coronavirus relief? Contact if interested! Have a nice day.

studiojeffrey_washhands
tags: design, tote, art, graphic design, benefit
categories: art, Design, Visual Communication
Sunday 04.05.20
Posted by jeff walters