Returning Client

I’m excited to be on board again with Exxel Outdoors, designing for the holiday season. They describe themselves as “a leading provider of high-quality, innovative outdoor recreation products, as well as the largest sleeping bag company manufactured in the USA”. I’ll be working on a few of their brands including, Kelty, Sierra Designs, Slumberjack and Ultimate Direction.

Sold Out!

Thanks to everyone who picked up a Wash Your Hands tote bag. It’s now sold out!

15% of the sales are being given to the Denver Small Business Relief Fund.

Some special editions are coming soon.

Unity

Here’s a design I’ve been thinking about and wanted to make for a while. I finally made the graphic and I’m having fun designing apparel and stickers with it. It’s to help extend the brand visuals for Bold Design Co. A business that is based on inclusion, diversity and unity through design. More to come…

Monthly Design & Music to Share & Inspire →

This week marks the first week of the monthly, studiojeffrey newsletter.

I understand how these types of emails can quickly clog up your inbox. So, I’ve worked hard to design valuable content that you can share and listen to. There will be new product announcements and exclusive online products to come.

Sign up here.

Day & Night Decals →

Day & Night decals are now available in the shop. They each measure 6 by 2 inches, with a high quality matte finish print. Perfect for your water bottle. At least that’s where mine is! Represent your taste in design.

Shop decals here.

Day Decal

Night Decal

New Spotify Playlist

Going to try something new here. Follow jeffwalters81 for a fresh 1.5 hour mix each month @spotify.

With so much time in the studio, and with it feeling like new beginnings around here because of the continued pandemic, I’m really missing connecting over music in design studios. I’ve put together a playlist of some of the jams that have been on while working. I’ll be sliding a new playlist in there every month.

Denver Shop Partner

Bottles and Bitters at Sloan’s Lake is now carrying the Wash Your Hands tote bags. Thanks for the partnership and continued friendly service. Very happy to be among your shelves. Check out their prime selection, located at 5219 W. 25th Ave, Edgewater, Colorado.

New Shop Tags →

New, clear hang tags are here for the shop. They make great keychains. Stay tuned for new products. And thank you for your support.

There are still a few totes left and I will cover shipping again this month. Apply “FREESHIP” at your checkout.

Shop Here!

Studio Newsletter - Sign Up

Announcing the sign up for a new seasonal newsletter, the Studio Quarterly. Straight from the horse’s mouth, this is being created in order to share studio news, review products and tools of the trade, plus some discounted shop items for you. Would you like to see something special covered? Just send a message.

Sign up!

Client Testimony

It’s always so great to find good feedback in the inbox. Thanks again Burke Builders in Boulder, CO. Check out some of their amazing work!

Photo: @burkebuilders

2020 studiojeffrey identity update

Working in this studio brings me great joy and I love designing visual communication. Here’s an update to my own identity system. I felt it was time to incorporate all aspects of my business into one and call it studiojeffrey, all lowercase, all one word. Because it’s not about me, it’s about the produced visuals for the specific, intended audience.

Alternative ID

Collaborating with artists is one of my favorite parts of the job as a designer. Here are some alternate identity designs for future collabs. I’m excited for the potential of designing apparel, home decor and experiential spaces.

Art ©Orlova Maria

Art ©Jon Tyson

Art ©Briana Wallace

Civic Entertainment Group - A Seacrest Global Company

It’s always a pleasure to work with people at their best. And Civic Entertainment Group, in New York City, is a prime example of professional creatives at their best. When the call came to work with them to provide environmental and experiential design, I didn’t hesitate. We’ve been working on projects together for a few months now and it’s been an incredible experience. Thank you, everyone at Civic.

Photo ©CivicEntertainmentGroup

Zola - Brand Experience Design

It’s a true pleasure to be hired as part of the design team, at Rebel & Rogue, to put together a “love note” experience for the industry leading wedding registry company, Zola. It all took place this past month in San Fransisco, CA.

Adhering to Zola’s brand guidelines, we were tasked with designing a place for lovers to write notes to anyone they wanted. Complete with a professional calligrapher and mail boxes to ship your love.

I loved the challenge of designing for interaction, way finding, apparel and extending the known brand elements. I especially enjoyed designing oversized stamps for a wall photo-op. We kept the solutions simple and got word that everyone was very happy with the results, both Zola and the lovers. And thanks to Rebel & Rogue for the amazing quality photos of the two day event.

Ella Rose - Identity Design

Pleased to share the identity designs for Ella Rose. Another great collaboration with Mint Marketing in Albuquerque. This time for a hair boutique specializing in female hair cuts, colors and style.

Wild Magnolia Wellness

I was pleased to partner with Ashley at Mint Marketing in Albuquerque for the first time. I was asked to design an identity for her newest client, Wild Magnolia Wellness. A wellness clinic in New Mexico that will make counseling easy, approachable and affordable. Everyone is welcome so the design is intended to uplift and allow Wild Magnolia Wellness a future of growth, while healing on a grass roots level. Here is the selected identity design. 

Mint Marketing - Visual Identity System

Working to create a brand identity for Mint Marketing in Albuquerque, New Mexico, I designed a modular identity system. Meaning that each part, the icon, type treatment, and tagline may be arranged in different combinations to distinguish the brand.

As time passes, brands may use less and less to visually communicate to their audience as it grows and learns. This strategy helps keep cost lower for the client while allowing me as the designer to produce, and think about the entire business life cycle. Plus, it allows the brand to continue visual consistency throughout, when applying the logos.

Here are six ways these branding elements are arranged to create a new visual identity for Mint Marketing.

Mint Marketing - Identity Designs

I was recently hired to design an identity for a new marketing firm in Albuquerque, New Mexico called Mint Marketing.

Immediately, we spoke about the naming and its use in the market place. We also spoke about the competition or other people using Mint in their name. This led to research that showed most designs included a mint leaf with their mint name. So, this became my starting point, to design without using a mint leaf.

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The challenge became to visually communicate the strength and trustworthy nature of this agile new company in a clean and simple way. As part of Mint's marketing strategy they want a strong letter "M" in the identity and an icon that can be used on it's own. Plus, the tag line "connect, create, cultivate" to explain the mission of the company.

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I used symbols of connection, light, bar charts, and line graphs to inspire the first round of designs. I always present these initial designs in black and white, as they need to work this way in branding at the most minimal visual points.

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You're looking at the first round of identities that I presented this week. It includes four options, designed to be modular. Each option is a system that the client can add and subtract elements as needed. 

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Son of Scorpio - Shoot and Sensibility

Giving it all I've got, making a reality of this brand. This weekend was very productive as I shot, and styled the first photoshoot with Matt Merino for Son of Scorpio. Grateful to have talented, and supportive people around. Thanks again, Matt & Derek! 

I am working to launch an online shop, and need to show off the products in a lookbook sort of way. To me, this brand is just as much about the connection in visuals, as the people wearing it on the street.

Here are a couple of shots and outtakes. Shop soon at sonofscorpio.com. Follow on instagram at @sonofscorpio_co

Son of Scorpio - Sportsman Snapback

Had a great time designing this 3 color, woven patch for my Son of Scorpio brand. Here's a look at the sportsman snapback. My favorite light weight, mesh back, black hat.