Branding Design & Strategy © Tenet Coffee
I recently partnered with a local coffee roaster, here in Colorado. After grinding and tasting some of this coffee, I am hooked on the tenets these beans are made by. And I can’t for you to try. Here’s a taste of the latest work.
Tenet Coffee package mock-up.
Tenet Coffee Primary Identity
Tenet Coffee Alternate Identity
I was tasked with designing this brand around two, humble coffee roasters, and businessmen. The name “Tenet” was selected based on market research, competitive analysis, and the brand’s confident voice.
The company is staring small, with select batches of coffee being sold. Therefore, not only was the logo and package a consideration, we thought about many touch points of the brand from the beginning.
Tenet Coffee T-Shirt mock-up.
Stay tuned for more about Tenet Coffee, and ways you can get a taste.
Tenet Coffee Mugs mock-up.
Tenet Coffee, Grinding Tote Bag mock-up.
Amazon's Audible x Weezer
Thrilled to get the call to design new Weezer, OK Human ads and landing pages. The cover art features work by the incredibly intricate, Swedish illustrator, Mattias Adolfsson.
I happily partnered again with Civic Entertainment Group to create new, storied ads. Each support Audible’s latest release of Weezer’s audio liner notes for the new album. Yes, like the guts of records, cassettes and CD’s we all used to investigate and figure out just what the actual lyric was! Amazon’s Audible is now letting the details be heard.
Once finished, we got the “OK, Human” from the band and brand. Here’s a look at some of the creative and design.
Check out the amazing cover art and process, from sketch to completion, by Mattias Adolfsson.
Amazon's Audible x Sundance Film Festival 2021
I’m always happy and honored to work with mega-brands like Amazon. For the past couple of months, I have been designing for their Audible brand with Civic Entertainment Group, based in NYC. Every year, Audible sponsors the Sundance Film Festival in Utah. This year, because of the pandemic, the festival was held online, and most of the experience happened on a desktop or mobile device. Working with this talent was too much fun! Here’s a taste of the campaign’s advertising creative and design.
Return Client
Happy to be partnered again with Civic Entertainment Group, based in New York City. I love working on experiential and environmental graphic design with this talented bunch. It’s a little different this year, with social distancing and all, but we’re working that in.
Six Years! Thank You!
In 2014 I had a decision to make, whether to keep designing professionally or not. I chose to keep going. By putting myself through more schooling, finding some mentors, working really hard, and finding some more clients, I pressed on.
Thank you to everyone who has stood by me, and my decision to do business as studiojeffrey. And a HUGE thanks to all who have taught me along the way, sat down and drawn with me, worked with me as a client, sent referrals my way, bought products I’ve designed, and just plain been nice to me over the years. I don’t take this job, or studio for granted. I love it, I love designing, here’s to six more!
Returning Client
I’m excited to be on board again with Exxel Outdoors, designing for the holiday season. They describe themselves as “a leading provider of high-quality, innovative outdoor recreation products, as well as the largest sleeping bag company manufactured in the USA”. I’ll be working on a few of their brands including, Kelty, Sierra Designs, Slumberjack and Ultimate Direction.
Studio Newsletter - Sign Up
Announcing the sign up for a new seasonal newsletter, the Studio Quarterly. Straight from the horse’s mouth, this is being created in order to share studio news, review products and tools of the trade, plus some discounted shop items for you. Would you like to see something special covered? Just send a message.
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COVID-19 Benefit Bags
Had an idea while washing my hands this morning. Should we print and sell these totes, then donate $ to coronavirus relief? Contact if interested! Have a nice day.
2020 studiojeffrey identity update
Working in this studio brings me great joy and I love designing visual communication. Here’s an update to my own identity system. I felt it was time to incorporate all aspects of my business into one and call it studiojeffrey, all lowercase, all one word. Because it’s not about me, it’s about the produced visuals for the specific, intended audience.
How Logos Became the Most Important Quarter-Inch in Business
"People are literally, physically interacting with those symbols in a way that they never did.”
-Michael Bierut
“Good appearance was a salable commodity.”
-Raymond Loewy
“It’s not the mark, It’s the marketing.”
-Debbie Millman
"Applying interaction-design thinking to identity design results in logos that can be 'highly logical, very stripped down'."
-David Turner
"And in what may be the most surprising development in modern identity design, we’re increasingly learning how to do it ourselves—using the tenets of branding that have been established in professional circles, to create symbols for movements."
-Debbie Millman
FULL ARTICLE
Illustration by 123 Klan for Fortune