Mint Marketing - Identity Designs

I was recently hired to design an identity for a new marketing firm in Albuquerque, New Mexico called Mint Marketing.

Immediately, we spoke about the naming and its use in the market place. We also spoke about the competition or other people using Mint in their name. This led to research that showed most designs included a mint leaf with their mint name. So, this became my starting point, to design without using a mint leaf.


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The challenge became to visually communicate the strength and trustworthy nature of this agile new company in a clean and simple way. As part of Mint's marketing strategy they want a strong letter "M" in the identity and an icon that can be used on it's own. Plus, the tag line "connect, create, cultivate" to explain the mission of the company.


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I used symbols of connection, light, bar charts, and line graphs to inspire the first round of designs. I always present these initial designs in black and white, as they need to work this way in branding at the most minimal visual points.


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You're looking at the first round of identities that I presented this week. It includes four options, designed to be modular. Each option is a system that the client can add and subtract elements as needed. 


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Son of Scorpio - Shoot and Sensibility

Giving it all I've got, making a reality of this brand. This weekend was very productive as I shot, and styled the first photoshoot with Matt Merino for Son of Scorpio. Grateful to have talented, and supportive people around. Thanks again, Matt & Derek! 

I am working to launch an online shop, and need to show off the products in a lookbook sort of way. To me, this brand is just as much about the connection in visuals, as the people wearing it on the street.

Here are a couple of shots and outtakes. Shop soon at sonofscorpio.com. Follow on instagram at @sonofscorpio_co

Son of Scorpio - Sportsman Snapback

Had a great time designing this 3 color, woven patch for my Son of Scorpio brand. Here's a look at the sportsman snapback. My favorite light weight, mesh back, black hat. 

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Son of Scorpio - First Look

I've been working overtime making a new brand called, Son of Scorpio. Here's a look at some of the first designs. There will be an online shop at sonofscorpio.com soon.

I can't wait to continue designing and leading this brand. I see it as a creative vehicle, an outlet for my fashion and design passions. I'm designing sensible supplies, for people with style. It's from my heart. Follow on instagram @sonofscorpio_co

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Red Magic & Green Magic Identities

For the past couple of months I've been in the studio researching, sketching and designing a pair of identities for Red Magic Tattoo and Green Magic Gardening. Brother and sister owned companies, here in Colorado. 

It was a fun challenge to design two different identities, yet find ways to keep consistency that branding needs.  Beyond the name of each company, I wanted to tell a story with the imagery. Giving customers a look into the style, and nature of the person behind each craft and business offering. 

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Design Process

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Collab with BASIK1

Had a blast working with @basik1. We began by each drawing half of a composition, passing it off, and finishing each other's drawings. I've never had the opportunity to make art with another graphic designer in this way before. It was daunting at first, but turned fun fast. It was a great way to learn from each other, and design some pages for Mike Giant's #artnight zine. 

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Mike Giant's #artnight zine #11


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Our combined drawings in layout for the zine pages.


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BASIK1's process with tracing paper over my drawings. 


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My process with tracing paper over his drawings. Making ink drawings to scan, and combine for full compositions.


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Pattern Designs

Recently, I've been working on seamless pattern designs and layouts for Son of Scorpio. 

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Son of Scorpio™

This is daunting and exciting. I've decided to launch my own trademark called Son of Scorpio. This artist owned brand will be one to supply dry goods and sensibilities to those who resonate with them. Here are some graphics I've been working on. 

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Sit Down & Make Decisions

Motivation. I keep hearing from artists with a daily practice, "just sit down and start, make decisions along the way". It's helped me experiment more and not be afraid to try something new. 

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How Logos Became the Most Important Quarter-Inch in Business

"People are literally, physically interacting with those symbols in a way that they never did.”
-Michael Bierut

“Good appearance was a salable commodity.” 
-Raymond Loewy

“It’s not the mark, It’s the marketing.”
-Debbie Millman

"Applying interaction-design thinking to identity design results in logos that can be 'highly logical, very stripped down'."
-David Turner

"And in what may be the most surprising development in modern identity design, we’re increasingly learning how to do it ourselves—using the tenets of branding that have been established in professional circles, to create symbols for movements." 
-Debbie Millman

FULL ARTICLE

Illustration by 123 Klan for Fortune

Illustration by 123 Klan for Fortune

Source: http://fortune.com/2017/06/16/business-log...

Art Night with Mike Giant

Like every Wednesday, it was a special art night hosted by Mike Giant. Except last night, Mike pulled out his old books and showed us the very first sketches and graphics he designed for Think Skateboards in the early 90's, and collages made later with his graffiti writing. I only took a couple of photos as I sunk into Mike's memories. But, I do remember someone asking him, "Do you still write graffiti and he said, "not really any more, I killed the game". 

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Source: http://www.mikegiant.com/