studiojeffrey x The Phoenix
These past few summer months, I have designed and art directed a new look for The Phoenix and their webstore. The Phoenix is a brilliant, nationwide, sober community, based here in Denver. Now in 22 states, the community is growing, and needs to represent! It feels really good to design for good. Here’s a look at a few of the shirt designs that will be going into production and a few alternate designs.
The Phoenix, Stronger Together
The Phoenix, Stronger Together, 2
The Phoenix, Stronger Together, 3
alternate Stronger Together design 1
alternate Stronger Together design 2
The Phoenix in Moab, Utah 2021
alternate Moab 2021 design 1
alternate Moab 2021 design 2
The Phoenix Pride
alternate Pride design 1
alternate Pride design 2
alternate Pride design 3
alternate Pride design 4
Branding Design & Strategy © Tenet Coffee
I recently partnered with a local coffee roaster, here in Colorado. After grinding and tasting some of this coffee, I am hooked on the tenets these beans are made by. And I can’t for you to try. Here’s a taste of the latest work.
Tenet Coffee package mock-up.
Tenet Coffee Primary Identity
Tenet Coffee Alternate Identity
I was tasked with designing this brand around two, humble coffee roasters, and businessmen. The name “Tenet” was selected based on market research, competitive analysis, and the brand’s confident voice.
The company is staring small, with select batches of coffee being sold. Therefore, not only was the logo and package a consideration, we thought about many touch points of the brand from the beginning.
Tenet Coffee T-Shirt mock-up.
Stay tuned for more about Tenet Coffee, and ways you can get a taste.
Tenet Coffee Mugs mock-up.
Tenet Coffee, Grinding Tote Bag mock-up.
Unity
Here’s a design I’ve been thinking about and wanted to make for a while. I finally made the graphic and I’m having fun designing apparel and stickers with it. It’s to help extend the brand visuals for Bold Design Co. A business that is based on inclusion, diversity and unity through design. More to come…
American Sign Language Benefit Shirts
T-Shirts are now available. All proceeds go to fund hearing aids for families in need. Venmo $20 @molly-wachtel. List your name, address and size(s) in the description. All shirts are printed on super soft, heather gray T’s. I love mine!
Zola - Brand Experience Design
It’s a true pleasure to be hired as part of the design team, at Rebel & Rogue, to put together a “love note” experience for the industry leading wedding registry company, Zola. It all took place this past month in San Fransisco, CA.
Adhering to Zola’s brand guidelines, we were tasked with designing a place for lovers to write notes to anyone they wanted. Complete with a professional calligrapher and mail boxes to ship your love.
I loved the challenge of designing for interaction, way finding, apparel and extending the known brand elements. I especially enjoyed designing oversized stamps for a wall photo-op. We kept the solutions simple and got word that everyone was very happy with the results, both Zola and the lovers. And thanks to Rebel & Rogue for the amazing quality photos of the two day event.
Source: https://www.zola.com/
