Branding Design & Strategy © Tenet Coffee

I recently partnered with a local coffee roaster, here in Colorado. After grinding and tasting some of this coffee, I am hooked on the tenets these beans are made by. And I can’t for you to try. Here’s a taste of the latest work.

Tenet Coffee package mock-up.

Tenet Coffee Primary Identity

Tenet Coffee Alternate Identity

I was tasked with designing this brand around two, humble coffee roasters, and businessmen. The name “Tenet” was selected based on market research, competitive analysis, and the brand’s confident voice.

The company is staring small, with select batches of coffee being sold. Therefore, not only was the logo and package a consideration, we thought about many touch points of the brand from the beginning.

Tenet Coffee T-Shirt mock-up.

Stay tuned for more about Tenet Coffee, and ways you can get a taste.

Tenet Coffee Mugs mock-up.

Tenet Coffee, Grinding Tote Bag mock-up.

Returning Client

I’m excited to be on board again with Exxel Outdoors, designing for the holiday season. They describe themselves as “a leading provider of high-quality, innovative outdoor recreation products, as well as the largest sleeping bag company manufactured in the USA”. I’ll be working on a few of their brands including, Kelty, Sierra Designs, Slumberjack and Ultimate Direction.

Monthly Design & Music to Share & Inspire →

This week marks the first week of the monthly, studiojeffrey newsletter.

I understand how these types of emails can quickly clog up your inbox. So, I’ve worked hard to design valuable content that you can share and listen to. There will be new product announcements and exclusive online products to come.

Sign up here.

Day & Night Decals →

Day & Night decals are now available in the shop. They each measure 6 by 2 inches, with a high quality matte finish print. Perfect for your water bottle. At least that’s where mine is! Represent your taste in design.

Shop decals here.

Day Decal

Night Decal

Ella Rose - Identity Design

Pleased to share the identity designs for Ella Rose. Another great collaboration with Mint Marketing in Albuquerque. This time for a hair boutique specializing in female hair cuts, colors and style.

Mint Marketing - Visual Identity System

Working to create a brand identity for Mint Marketing in Albuquerque, New Mexico, I designed a modular identity system. Meaning that each part, the icon, type treatment, and tagline may be arranged in different combinations to distinguish the brand.

As time passes, brands may use less and less to visually communicate to their audience as it grows and learns. This strategy helps keep cost lower for the client while allowing me as the designer to produce, and think about the entire business life cycle. Plus, it allows the brand to continue visual consistency throughout, when applying the logos.

Here are six ways these branding elements are arranged to create a new visual identity for Mint Marketing.

Son of Scorpio - Shoot and Sensibility

Giving it all I've got, making a reality of this brand. This weekend was very productive as I shot, and styled the first photoshoot with Matt Merino for Son of Scorpio. Grateful to have talented, and supportive people around. Thanks again, Matt & Derek! 

I am working to launch an online shop, and need to show off the products in a lookbook sort of way. To me, this brand is just as much about the connection in visuals, as the people wearing it on the street.

Here are a couple of shots and outtakes. Shop soon at sonofscorpio.com. Follow on instagram at @sonofscorpio_co

Son of Scorpio - Sportsman Snapback

Had a great time designing this 3 color, woven patch for my Son of Scorpio brand. Here's a look at the sportsman snapback. My favorite light weight, mesh back, black hat. 

Son of Scorpio - First Look

I've been working overtime making a new brand called, Son of Scorpio. Here's a look at some of the first designs. There will be an online shop at sonofscorpio.com soon.

I can't wait to continue designing and leading this brand. I see it as a creative vehicle, an outlet for my fashion and design passions. I'm designing sensible supplies, for people with style. It's from my heart. Follow on instagram @sonofscorpio_co