Greenlight Strategy x studiojeffrey

A look at the brand identity package that I just finished designing for Greenlight Strategy. Based here in Colorado, Greenlight is a new public affairs agency, specializing in “helping land use project move forward”.

The design brief was to keep a simple, relatable and approachable feel to the branding marks. All while inspiring stuck companies to “Go, Go, Go with Greenlight”! The icon is designed to bring about a quick sense of “a trusted partner” who will “flow through the traffic jams” to get your project done.

In the “before and after” above, you can see the design solution is a soft shaped, upper case “G” based on the brand’s typeface, Barlow Semi Condensed. This helps to connect the straight forward wordmark with the icon. The color palette is updated to be a high contrast of dark and light greens.

As this company get's going, stay tuned for new work from Greenlight Strategy, and be sure to check out their new website. Congrats on your new venture, Bill!

studiojeffrey x The Phoenix

These past few summer months, I have designed and art directed a new look for The Phoenix and their webstore. The Phoenix is a brilliant, nationwide, sober community, based here in Denver. Now in 22 states, the community is growing, and needs to represent! It feels really good to design for good. Here’s a look at a few of the shirt designs that will be going into production and a few alternate designs.

The Phoenix, Stronger Together

The Phoenix, Stronger Together, 2

The Phoenix, Stronger Together, 3

alternate Stronger Together design 1

alternate Stronger Together design 2

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The Phoenix in Moab, Utah 2021

alternate Moab 2021 design 1

alternate Moab 2021 design 2

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The Phoenix Pride

alternate Pride design 1

alternate Pride design 2

alternate Pride design 3

alternate Pride design 4

All photos for mock-up purposes only: Bella + Canvas

Designer Wisdom

So we don’t forget where we came from, I will be adding “Designer Wisdom” to the site. Leading the way is my favorite designer of all time, Paul Rand. He said, “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”.

Alternative ID

Collaborating with artists is one of my favorite parts of the job as a designer. Here are some alternate identity designs for future collabs. I’m excited for the potential of designing apparel, home decor and experiential spaces.

Art ©Orlova Maria

Art ©Jon Tyson

Art ©Briana Wallace

T-shirt Graphic →

This is a test of some new shirts I'm trying out with some of the Son of Scorpio graphics. With a new brand on my mind, this is how it starts.

Process to Design Black & White Graphics →

I begin by making an outline of the image with a light box and a sharpie marker. I move slow to make sure the lines are clean and consistent. Also it's important to connect the intersecting lines at this stage so when I transfer it to vector I'm able to pull my corners easier.

Next, I block in parts of the image in solid black to compose a balanced image.

Then, I add the remaining detail before it is made into vector shapes.

This is the final, vector image ready for print.