2020 studiojeffrey identity update

Working in this studio brings me great joy and I love designing visual communication. Here’s an update to my own identity system. I felt it was time to incorporate all aspects of my business into one and call it studiojeffrey, all lowercase, all one word. Because it’s not about me, it’s about the produced visuals for the specific, intended audience.

American Sign Language Benefit Shirts

T-Shirts are now available. All proceeds go to fund hearing aids for families in need. Venmo $20 @molly-wachtel. List your name, address and size(s) in the description. All shirts are printed on super soft, heather gray T’s. I love mine!

Alternative ID

Collaborating with artists is one of my favorite parts of the job as a designer. Here are some alternate identity designs for future collabs. I’m excited for the potential of designing apparel, home decor and experiential spaces.

Art ©Orlova Maria

Art ©Jon Tyson

Art ©Briana Wallace

Civic Entertainment Group - A Seacrest Global Company

It’s always a pleasure to work with people at their best. And Civic Entertainment Group, in New York City, is a prime example of professional creatives at their best. When the call came to work with them to provide environmental and experiential design, I didn’t hesitate. We’ve been working on projects together for a few months now and it’s been an incredible experience. Thank you, everyone at Civic.

Photo ©CivicEntertainmentGroup

Trinity Church Worship Guide - redesign

Premiering the newly redesigned worship guide for Trinity Church Denver this Sunday. Here’s a look at the new layout.

Fox Restaurant Concepts

I’m very happy to share that I've been hired by Fox Restaurant Concepts in Phoenix, Arizona.

Photo ©FoxRestaurantConcepts

Really looking forward to the opportunities working with multiple restaurants and their brands will provide. Check out Fox Restaurant Concepts and I hope to be posting updates as we work together.

Worship Guide redesign

I’m thankful to be serving Trinity Church Denver by redesigning the worship guide. This included examining how Sunday worship service is held and how the congregation uses the guide. There is an obvious need for the lyrics of each song to be legible, plus the parts of liturgy that is read aloud as a group.

Trinity Worship Guide - Cover

Trinity Worship Guide - Inside

This redesign takes advantage of an overlapping grid system to utilize the space best when it comes to songs and their varying line lengths. The master grid is four column, overlapped with a three column grid and the same gutter width. This will make updating the guide easier when information needs to fit. Some weeks there is more to follow along with and some weeks less.

Exterior overlapping three and four column grids.

Interior overlapping three and four column grids.

Twelve point baseline grid.

Zola - Brand Experience Design

It’s a true pleasure to be hired as part of the design team, at Rebel & Rogue, to put together a “love note” experience for the industry leading wedding registry company, Zola. It all took place this past month in San Fransisco, CA.

Adhering to Zola’s brand guidelines, we were tasked with designing a place for lovers to write notes to anyone they wanted. Complete with a professional calligrapher and mail boxes to ship your love.

I loved the challenge of designing for interaction, way finding, apparel and extending the known brand elements. I especially enjoyed designing oversized stamps for a wall photo-op. We kept the solutions simple and got word that everyone was very happy with the results, both Zola and the lovers. And thanks to Rebel & Rogue for the amazing quality photos of the two day event.

The Jungle Book Stationary - Now Available →

I’m honored to be chosen as one of the featured artists in the latest release for “Recovering the Classics”. My design for Rudyard Kipling’s The Jungle Book is now available as stationary notecards. Check out the latest collection at Creative Action Network.

The Rose Show

I’m very happy to announce my contribution to Lumenati’s Rose Show, hosted by JD Pruitt here in Denver, Feburary 15 & 16. RSVP by email to art@lumenati.co before the show to be added to the entry list. Hope to see you there!

Ella Rose - Identity Design

Pleased to share the identity designs for Ella Rose. Another great collaboration with Mint Marketing in Albuquerque. This time for a hair boutique specializing in female hair cuts, colors and style.

Wild Magnolia Wellness

I was pleased to partner with Ashley at Mint Marketing in Albuquerque for the first time. I was asked to design an identity for her newest client, Wild Magnolia Wellness. A wellness clinic in New Mexico that will make counseling easy, approachable and affordable. Everyone is welcome so the design is intended to uplift and allow Wild Magnolia Wellness a future of growth, while healing on a grass roots level. Here is the selected identity design. 

Mint Marketing - Visual Identity System

Working to create a brand identity for Mint Marketing in Albuquerque, New Mexico, I designed a modular identity system. Meaning that each part, the icon, type treatment, and tagline may be arranged in different combinations to distinguish the brand.

As time passes, brands may use less and less to visually communicate to their audience as it grows and learns. This strategy helps keep cost lower for the client while allowing me as the designer to produce, and think about the entire business life cycle. Plus, it allows the brand to continue visual consistency throughout, when applying the logos.

Here are six ways these branding elements are arranged to create a new visual identity for Mint Marketing.

Mint Marketing - Identity Designs

I was recently hired to design an identity for a new marketing firm in Albuquerque, New Mexico called Mint Marketing.

Immediately, we spoke about the naming and its use in the market place. We also spoke about the competition or other people using Mint in their name. This led to research that showed most designs included a mint leaf with their mint name. So, this became my starting point, to design without using a mint leaf.

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The challenge became to visually communicate the strength and trustworthy nature of this agile new company in a clean and simple way. As part of Mint's marketing strategy they want a strong letter "M" in the identity and an icon that can be used on it's own. Plus, the tag line "connect, create, cultivate" to explain the mission of the company.

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I used symbols of connection, light, bar charts, and line graphs to inspire the first round of designs. I always present these initial designs in black and white, as they need to work this way in branding at the most minimal visual points.

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You're looking at the first round of identities that I presented this week. It includes four options, designed to be modular. Each option is a system that the client can add and subtract elements as needed. 

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Son of Scorpio - Shoot and Sensibility

Giving it all I've got, making a reality of this brand. This weekend was very productive as I shot, and styled the first photoshoot with Matt Merino for Son of Scorpio. Grateful to have talented, and supportive people around. Thanks again, Matt & Derek! 

I am working to launch an online shop, and need to show off the products in a lookbook sort of way. To me, this brand is just as much about the connection in visuals, as the people wearing it on the street.

Here are a couple of shots and outtakes. Shop soon at sonofscorpio.com. Follow on instagram at @sonofscorpio_co

Son of Scorpio - Sportsman Snapback

Had a great time designing this 3 color, woven patch for my Son of Scorpio brand. Here's a look at the sportsman snapback. My favorite light weight, mesh back, black hat. 

Son of Scorpio - First Look

I've been working overtime making a new brand called, Son of Scorpio. Here's a look at some of the first designs. There will be an online shop at sonofscorpio.com soon.

I can't wait to continue designing and leading this brand. I see it as a creative vehicle, an outlet for my fashion and design passions. I'm designing sensible supplies, for people with style. It's from my heart. Follow on instagram @sonofscorpio_co

Pattern Designs

Recently, I've been working on seamless pattern designs and layouts for Son of Scorpio. 

Son of Scorpio™

This is daunting and exciting. I've decided to launch my own trademark called Son of Scorpio. This artist owned brand will be one to supply dry goods and sensibilities to those who resonate with them. Here are some graphics I've been working on. 

Within Without

A new illustration, inspired by "Within You Without You".