Here are the results of the branding process with YogaZo, a growing brand that offers pop-up, yoga classes and an inclusive community.

The icon is designed combining the letters, Y and Z to represent a person moving through yoga poses. 

It appears in a circle because it's appealing to the eye, and it draws attention to the high contrast trademark. The circle represents the wholeness that yoga and community bring, the foundation of a YogaZo experience.

For each location there is a trademark. We wanted a mark for apparel design and promotional purposes. 

The next steps in the branding process will involve color, pattern and defining a style guide.