I was commissioned by YogaZo to update a graphic they love, and add Colorado to the family of designs. These will be applied to t-shirts and stickers, and work to extend the brands visual language. The graphic speaks to the style of the pop-up yoga classes that mostly happen during happy hour, in local breweries.
I was inspired by my friend, and designer Anthony Dimitre to participate in 36 days of type. It's a challenge to design everyday. It's been going on for over a month, and there are some incredible entries.
Since spring is here, I'm combining traditional, tattoo style, flowers with the numerals. They form touch points on each number. This is how I was first taught to count and do math. Here are the first four.
Here are the results of the branding process with YogaZo, a growing brand that offers pop-up, yoga classes and an inclusive community.
The icon is designed combining the letters, Y and Z to represent a person moving through yoga poses.
It appears in a circle because it's appealing to the eye, and it draws attention to the high contrast trademark. The circle represents the wholeness that yoga and community bring, the foundation of a YogaZo experience.
For each location there is a trademark. We wanted a mark for apparel design and promotional purposes.
The next steps in the branding process will involve color, pattern and defining a style guide.