Zola - Brand Experience Design

It was a true pleasure to be hired as part of the design team, at Rebel & Rogue, to put together a “love note” experience for the industry leading wedding registry company, Zola. It all took place this past month in San Fransisco, CA.

Adhering to Zola’s brand guidelines, we were tasked with designing a place for lovers to write notes to anyone they wanted. Complete with a professional calligrapher and mail boxes to ship your love.

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I loved the challenge of designing for interaction, way finding, apparel and extending the known brand elements. I especially enjoyed designing oversized stamps for a wall photo-op. We kept the solutions simple and got word that everyone was very happy with the results, both Zola and the lovers. And thanks to Rebel & Rogue for the amazing quality photos of the two day event.

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Mint Marketing - Identity Designs

I was recently hired to design an identity for a new marketing firm in Albuquerque, New Mexico called Mint Marketing.

Immediately, we spoke about the naming and its use in the market place. We also spoke about the competition or other people using Mint in their name. This led to research that showed most designs included a mint leaf with their mint name. So, this became my starting point, to design without using a mint leaf.


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The challenge became to visually communicate the strength and trustworthy nature of this agile new company in a clean and simple way. As part of Mint's marketing strategy they want a strong letter "M" in the identity and an icon that can be used on it's own. Plus, the tag line "connect, create, cultivate" to explain the mission of the company.


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I used symbols of connection, light, bar charts, and line graphs to inspire the first round of designs. I always present these initial designs in black and white, as they need to work this way in branding at the most minimal visual points.


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You're looking at the first round of identities that I presented this week. It includes four options, designed to be modular. Each option is a system that the client can add and subtract elements as needed. 


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Beer & Yoga | Before & After

I was commissioned by YogaZo to update a graphic they love, and add Colorado to the family of designs. These will be applied to t-shirts and stickers, and work to extend the brands visual language. The graphic speaks to the style of the pop-up yoga classes that mostly happen during happy hour, in local breweries.


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AFTER


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BEFORE


36 Days of Type

I was inspired by my friend, and designer Anthony Dimitre to participate in 36 days of type. It's a challenge to design everyday. It's been going on for over a month, and there are some incredible entries.

Since spring is here, I'm combining traditional, tattoo style, flowers with the numerals. They form touch points on each number. This is how I was first taught to count and do math. Here are the first four.

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Process to Design Black & White Graphics

I begin by making an outline of the image with a light box and a sharpie marker. I move slow to make sure the lines are clean and consistent. Also it's important to connect the intersecting lines at this stage so when I transfer it to vector I'm able to pull my corners easier.

Next, I block in parts of the image in solid black to compose a balanced image.

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Then, I add the remaining detail before it is made into vector shapes.

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This is the final, vector image ready for print.

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Son of Scorpio

I've been working to define an illustration style based on a process. I have settled, for now, after a lot of experimenting. I've tried just pencil and paper, paint, ink and collage to define a style. I found a combination of paper and ink plus the computer is a fun place to work because it's limitless. I can start out with a blank page and draw the image. Then, take it to the computer and manipulate it further as vector shapes. I like the vintage look of something having aged and been printed a long time ago when inks bled to make curved edges, nothing is exact. I am inspired and learned a lot from the work of Simon Walker, LAND and Mike Giant. Son of Scorpio is the name of my new set of drawings.

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