I was recently hired as a brand consultant and designer for the up-and-coming brand, YogaZo. They are based in Albuquerque, New Mexico and have grown their offerings to Denver, Colorado. YogaZo is a brand that features yoga classes at pop-up locations, plus a growing community that is inclusive and supportive.
Here are the identity designs that I presented to YogaZo. The goal was to create a trademark that identifies the company not only as a yoga brand, but a lifestyle brand, as they set up shop in Albuquerque and continue to extend their offerings.
At first, in designing and presenting an identity package, I work in black and white only. Leaving color to be determined after a design direction is selected.