Red Magic & Green Magic Identities

For the past couple of months I've been in the studio researching, sketching and designing a pair of identities for Red Magic Tattoo and Green Magic Gardening. Brother and sister owned companies, here in Colorado. 

It was a fun challenge to design two different identities, yet find ways to keep consistency that branding needs.  Beyond the name of each company, I wanted to tell a story with the imagery. Giving customers a look into the style, and nature of the person behind each craft and business offering. 

studiojeffrey_redmagic
studiojeffrey_greenmagic
studiojeffrey_redmagic_shirt
studiojeffrey_greenmagic_shirt
studiojeffrey_redmagic_tote
studiojeffrey_greenmagic_tote

Design Process

studiojeffrey_redmagic_sketch
studiojeffrey_greenmagic_ink
studiojeffrey_redandgreenmagic_ink
studiojeffrey_process